PDOTCO partnered with Supercheap Auto to produce a series of fast-paced social media reels designed to promote specific products and everyday use cases. The focus was on showing how products fit into real life, from welders used in DIY shed projects to the convenience of using Club credit and shopping online.
These reels were built specifically for social platforms, prioritising pace, clarity, and relevance. Each piece of content was designed to stop the scroll while still clearly communicating value.
Our approach centred on short, high-energy storytelling that matched how people actually consume content on social media. We kept the visuals punchy, the messaging clear, and the edits tight, ensuring each reel delivered its message quickly without feeling rushed or cluttered.
By grounding each product in a relatable scenario, the content felt practical rather than promotional. This helped bridge the gap between product features and real-world use, making the reels feel useful, not forced.
The final set of reels gave Supercheap Auto a flexible bank of social-first content that could be rolled out across multiple campaigns. The fast pace and engaging format made the content well-suited to platforms like Instagram and Facebook, helping drive attention in crowded feeds.
The project reinforced Supercheap Auto’s focus on accessibility and practicality, showing customers how products, services, and Club benefits fit naturally into everyday projects and purchases.
Let’s talk about what you’re building and how we can help bring it to life.
