The Brief: When Supercheap Auto prepared for the national launch of the Renogy 12V solar range, they needed more than just standard product shots. They needed a visual narrative that would demystify solar power for the everyday consumer. Supercheap Auto engaged PDOTCO to manage the full campaign production, looking for a creative partner capable of translating technical specifications into compelling visual content.
The Execution: Our team delivered a full creative package designed to live across both digital and retail ecosystems. We understood that for a product like Renogy—which relies on technical trust—clarity is key.
- High-End Product Photography: We executed a comprehensive photoshoot to produce crisp, high-detail imagery suitable for web listings and large-scale print materials.
- Video Integration: To bridge the gap between interest and understanding, we produced a suite of 60-second explainer videos. These assets were designed for seamless online integration, giving customers a quick, digestible look at the product benefits.
- The Hero Film: Anchoring the campaign was a premium “hero” brand film. This asset served as the emotional hook, demonstrating the Renogy range in action and setting the tone for the launch.
The Result: The collaboration resulted in a cohesive, high-quality asset library that did exactly what it set out to do: enhance customer understanding and elevate the brand. By combining educational video content with striking photography, PDOTCO helped Supercheap Auto launch the Renogy range with confidence, ensuring a consistent and professional look across every customer touchpoint.
