Supercheap Auto engaged PDOTCO to produce the launch campaign for the release of the Renogy 12V and solar range into stores nationally. The brief was clear. Create content that helped customers understand the products quickly while still feeling aspirational and relevant to real-world use.
The campaign needed to work across multiple touchpoints, from in-store and web to digital marketing. The focus was on clarity, consistency, and visual quality, ensuring the range launched with a strong and cohesive presence that aligned with both the Supercheap Auto and Renogy brands.
PDOTCO delivered a full content production package, covering product photography for web, print, and marketing, alongside a suite of short-form 60-second videos designed for website integration. Each asset was created to clearly communicate function, use cases, and benefits without overcomplicating the message.
Alongside the individual product content, we produced a hero brand film that tied the range together and anchored the campaign. This allowed Supercheap Auto to roll out the release with a unified visual story, while still giving customers the detail they needed at a product level.
The final result was a versatile asset library that supported a national product launch across digital, retail, and marketing channels. The content elevated the presentation of the Renogy range while improving customer understanding at the point of decision.
By delivering consistent, high-quality visuals and video, the campaign helped Supercheap Auto introduce the new range with confidence. It reinforced trust in the products, strengthened brand alignment, and provided long-term assets that continue to support the range beyond launch.
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