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Talk Tough

About the Project

GME’s brief was simple: launch the new XRS Connect Series 4 with a film that speaks to the no-nonsense adventurer — someone who’s more likely to be covered in dust than sitting in a showroom.

Our Approach

We took a lifestyle-led approach, combining candid moments, real UHF comms chatter, and rugged cinematography to bring the “Talk Tough” attitude to life.

Project Outcome

The campaign built strong traction across YouTube and trade partner channels, improving brand recall by 22% and reinforcing GME’s reputation as Australia’s toughest comms brand.

Reels

GME – Talk Tough

Videos

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Images

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Ready to bring your story to life?

Let’s talk about what you’re building and how we can help bring it to life.

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How it Works...

Start the conversation
Tell us about your goals and what you’re looking to achieve. We’ll get to know your brand, understand where our expertise can help, and see if we’re the right fit for your project.
We shape the plan
We’ll review your brief or chat notes, then come back with ideas, timelines, and a clear next step. No fluff, just clarity.
Create and deliver
Once we align on direction, our team handles everything — from pre-production to post — so you can focus on your brand while we bring the story to life.